Brand Ambassador – a right step at maybe the wrong time

BRAND AMBASSADOR - A right step at maybe the wrong time The debate has started on who should have been appointed our Brand Ambassador. But without going into the merits and demerits in engaging any particular celebrity, we have neglected one most important thing - Whether we need a Brand Ambassador to promote Assam Tourism? The obvious answer would be a resounding yes. But before jumping the gun, we need to deliberate on a few pertinent issues before engaging ourselves…