Responsible Wildlife Tourism in Kaziranga – the Do’s and Don’ts

Responsible Tourism in Kaziranga - the Do's & Don'ts Responsible Tourism is tourism which is sustainable, efficiently uses locally available raw materials, contributes to the local community, Though tourism contributes a great deal to the economy of an area, the effects of mass tourism can nullify all those positives in no time. This is especially pertinent to ecologically fragile areas, and Kaziranga is one of the most fragile ecosystems in the world. Hence it is the duty of all to…

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Brand Ambassador – a right step at maybe the wrong time

BRAND AMBASSADOR - A right step at maybe the wrong time The debate has started on who should have been appointed our Brand Ambassador. But without going into the merits and demerits in engaging any particular celebrity, we have neglected one most important thing - Whether we need a Brand Ambassador to promote Assam Tourism? The obvious answer would be a resounding yes. But before jumping the gun, we need to deliberate on a few pertinent issues before engaging ourselves…

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